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Hertfordshire Growth Board sponsor first ever business diversification category at Inspiring Herts Awards 2024

The Hertfordshire Growth Board joins the Hertfordshire Chamber of Commerce and local business in celebration of innovation and resilience in business with the Inspiring Herts Awards, which took place last night (27 June).

This year, the spotlight shines on the new Excellence in Business Diversification category, proudly sponsored by the Hertfordshire Growth Board. Among the esteemed nominees are GeoSmartPro, L D Collins, One YMCA, and Tier 2 Consulting—each a testament to the transformative power of adversity and innovation.

Winner’s spotlight

GeoSmartPro is a Hertfordshire-based start-up, innovating and developing multi-award-winning smart home appliances for better comfort and convenience that fit into our daily lifestyle. It has grown as a company and made a surplus of £10,000 in 2023/24, with two award-winning products.  It had a single product and recognising the need to remain competitive and viable as a year-round business, it has developed new products which aren’t seasonal, expanding internal opportunity for staff, and bringing new products to market which can benefit consumers. Doing so has enabled the business to grow and look at expanding into wider markets.

The event was attended by Hertfordshire County Council representatives Scott Crudgington, Interim Chief Executive and Julie Greaves, Head of Sustainability, as well as Hertfordshire Growth Board Director, Forogh Rahmani.

Forogh Rahmani, Director of the Hertfordshire Growth Board, said: “The Inspiring Herts Awards are a testament to the determined spirit of our business community. The Hertfordshire Growth Board is proud to sponsor the brand-new Excellence in Business Diversification category, these companies have not only transformed their markets but have also shown that through innovation and adaptability, any challenge can be turned into a triumph. They are the problem solvers of today, shaping a brighter tomorrow for Hertfordshire. Well done to all four organisations on their shortlisting but huge congratulations to GeoSmartPro on its win at last night’s award”

As we applaud these businesses, we recognise that their stories are far more than narratives of success, they are blueprints for a future where diversity in business is not just encouraged but celebrated. The Inspiring Herts Awards is a ceremony that champions the resilience and creativity that thrive within the heart of Hertfordshire’s business landscape.

Learn more about the awards at:

Inspiring Herts Awards 2024 — Hertfordshire Chamber of Commerce (